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Our Founding Story
Built by Finance, for Finance
As a former CFO & Finance leader, I spent way too many late nights in the office, increasingly frustrated by the manual, error-prone nature of FP&A.
I hated playing bad cop, chasing teams for data and spending long hours consolidating data and updating models that would later break. I tried other leading solutions, but found them to be heavy and difficult to adopt throughout the organization.
We created Cube for finance teams like ours. We needed a flexible but powerful solution to do more in less time, with fewer errors and better collaboration. Software that's easy enough for the entire business to use, but agile enough to implement and learn in just days. Cube promises to be that solution, and we hope to delight you in the process.
- Christina Ross, CEO & Founder
The Cube Difference
Work Where THE BUSINESS Works
Cube is the AI-powered financial intelligence platform that meets FP&A teams where they actually work—in Excel, Google Sheets, PowerPoint, Slack, and more. We connect directly to your source systems to build one trusted data foundation, delivering enterprise-grade FP&A without the headaches.
ONE SOURCE OF TRUTH
No rebuilding your business logic. No dumping flat files into spreadsheets. Cube connects directly to your source systems and transforms fragmented data into one real-time, auditable foundation.
AI BUILT FOR FINANCE
Our AI isn't a chatbot slapped on top. We built an intelligence layer that understands the context of your data—your definitions, your formulas, your rules—to execute planning, analysis, and reporting accurately.
FINANCE STAYS IN CONTROL
No proprietary language to learn. No consultants required. Your team is productive from day one because Cube works the way they already work—with full lineage and auditability.
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Our values
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ACT WITH URGENCY
We move fast because speed makes the difference.
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BUILD WITH JOY
We’re here to build — and bring passion and drive to the journey.
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KEEP IT SIMPLE
Clarity beats complexity.
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RAISE THE BAR
Our best gets better.
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OWN THE OUTCOME
Lead it. Finish it. Stand behind it, especially when it’s hard.
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WIN TOGETHER
This isn’t a solo sport.
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OBSESS OVER THE DETAILS
Details aren’t small, they’re everything.
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CHAMPION OUR CUSTOMER
Lead with clarity. Deliver with conviction.
Executive Leadership Team
At Cube, our leadership team brings together deep expertise in finance, technology, and operations—to help finance teams move faster, think deeper, and lead with confidence.
Christina Ross is a three-time CFO, founder, and world-renowned voice in modern finance. She is an expert in finance transformation, known for building high-impact finance organizations that scale with speed, rigor, and clarity. As a sought-after speaker and writer, Christina shapes how operators think about finance, leadership, and company building, translating complex challenges into practical, durable advantage.
Christina Ross
CEO & Founder
Josh Holat is a world-class AI leader and technology executive recognized for building and scaling intelligent software at the highest level. As the architect of Cube’s AI strategy, Josh sets the vision for how advanced artificial intelligence is applied in modern finance, translating cutting-edge research into secure, compliant, and production-ready systems. His work sits at the intersection of innovation, trust, and real-world impact, helping define how AI-native companies are built.
Josh Holat
Chief Technology Officer
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Benjamin Pitman is a go-to-market leader known for turning momentum into scale. He has helped build and commercialize category-defining SaaS companies, most notably scaling Placer.ai from $4M to over $140M in ARR. At Cube, Benjamin leads sales, customer success, and solutions with a relentless focus on execution, customer outcomes, and building revenue engines that last.
Benjamin Pitman
Chief Revenue Officer
Shayan Ashtiani champions the development and delivery of products that redefine how finance and compliance teams operate. With a strong foundation in FP&A, Shayan brings a rare combination of financial acumen, technical fluency, and customer-centric thinking to his role of pushing Cube forward for the AI Era.
Shayan Ashtiani
Head of Product
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Rob Dandorph is a veteran operations leader who has overseen finance, people, legal, and GTM systems at Stack Overflow, Behavox, EON, and Pavilion. He’s passionate about scaling smart, efficient teams, and building the connective tissue that helps companies grow.
Rob Dandorph
Head of Finance & Operations
Rocky Rakovic leads strategic marketing initiatives that power the company’s growth and expand brand presence. With a deep background in content, community building, and brand activation, Rocky brings a unique blend of creative vision, data-driven decision-making, and storytelling to Cube.
Rocky Rakovic
Head of Marketing
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Jim Bullis helps customers envision, design, and implement Cube. With 100+ FP&A, planning, and reporting projects under his belt, he has deep expertise in Enterprise & Cloud Performance Management across industries—from Fortune 500s to high-growth private and public sector organizations.
Jim Bullis
VP of Solutions
Board of Directors
Our board includes top investors and operators who guide Cube’s strategic vision for the AI-driven future of FP&A.
Together, our leadership and board are committed to building the next generation of strategic finance, empowering finance teams with the clarity, speed, and intelligence to lead.
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Michael Brown
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Rajeev Batra
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Brett Queener
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Mallun Yen
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Todd Olson
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Adrian Kunzle
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How FP&A pros win with cube
From multi-entity retailers to mission-driven nonprofits, modern finance leaders are using Cube to move up the pyramid—and stay there.
We've saved 10 hours per week and more than $300,000 annually with Cube.
Ethan Kutner
Director of FP&A
We went from drowning in data to delivering insights our executive team acts on.
Stuart Ferguson
CFO
How FP&A Pros Win with Cube
$300,000
Saved anually
“We've certainly become more efficient, saving approximately 30% to 50% of our time on specific tasks”...“But the more significant benefit has been the enhancement of our output quality.”
Ethan Kutner
Director of FP&A
$100,000
Saved anually
“We've certainly become more efficient, saving approximately 30% to 50% of our time on specific tasks”...“But the more significant benefit has been the enhancement of our output quality.”
Ethan Kutner
Director of FP&A
$250,000
Saved anually
“We've certainly become more efficient, saving approximately 30% to 50% of our time on specific tasks”...“But the more significant benefit has been the enhancement of our output quality.”
Ethan Kutner
Director of FP&A
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Accolades
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